This project was the outcome of a brief were I had to create and advertisement for Marmite (Disclaimer: This project was speculatory. The project was never commissioned, nor used by Marmite)
I chose to base my animation off of previous Marmite advertisements, alongside their current target audience. I wanted my outcome to present marmite as a food condiment that would improve the customers daily life and turn them into the best version of themselves, through using a cat that turns into a tiger.
Challenge:
Solution:
